The Cincinnati Bengals and Diageo, a world leader in premium beverage alcohol, have partnered to promote Diageo’s Cîroc, Crown Royal, and Guinness brands. Commencing with the 2023 season, the multi-year partnership will see all three brands served throughout Paycor Stadium, including a location specifically designated for Crown Royal.
The stadium will now serve a selection of Crown Royal and Cîroc RTD beers to Bengals supporters who are of legal drinking age. Additionally, select areas within the building will serve draught Guinness. On the east side of the stadium, a branded destination called “The Ruler’s Crown” has been established in collaboration with the team by the Crown Royal brand.
As a fervent supporter of moderation in celebration, Diageo will promote moderation in alcohol consumption via Crown Royal messaging on Bengals gameday at Paycor Stadium and via marketing of Guinness 0, the renowned stout brand’s non-alcoholic variant. Throughout the regular season, all three brands will be active at The Banks during the Bengals pregame, and Crown Royal will be launching its “Purple Bag Project” at Paycor.
on November 12, during the team’s Salute to Service game. Fans can use “The Purple Bag Project” to transform donated Crown Royal Bags into care packages for American military heroes who are serving overseas.
According to Rick Pineda, Director of Sports at Diageo North America, “nothing brings the Cincinnati and surrounding community together like the passion for their beloved Bengals.” “We are honored to collaborate with such a well-known organization that brings their fan base together via a shared passion for football, as leaders in the spirit and beer industries. We’re thrilled to collaborate with the Bengals to promote social responsibility in the community and to share three of our iconic brands—Crown Royal, Cîroc, and Guinness—with Bengals supporters.”
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